World Travel Market is the second largest travel professionals’ show in the world and draws suppliers and buyers from all over the globe. Monday and Tuesday are “meridian” days strictly for accredited buyers, press, airlines and other travel related service suppliers’ . On Wednesday and Thursday travel trade and press are still present and in addition students, agents and other travel professionals are allowed into the show.
Belize had a 7m x 4 m booth, which was in the Central and South American area of the event. This was a great location and foot traffic by the booth was extensive throughout the show. In attendance were the BTB Belize accompanied by the London based tourism personnel from the Belize High Commission, Belize Vacation Partners, Hugh Parkey Adventures Group and Belize Luxury Collection. Also Anthony Hunt from the Airlift Development Committee was present for two days.
The booth was very well decorated with floor to ceiling striking images and meeting tables and chairs, a DVD showing the latest CD of Belize and on the front counter were BTB and BHA brochures, some generic material and brochures from the private sector present.
The over riding impression of the show was that Central America is enjoying some increasing interest from many markets and that Belize is currently poised to get a lot of new traffic from Europe. Many of the tour operators cited increased requests for Belize as the reason they came to the booth to meet with us.